For two decades, Luli Fama has helped define the energy, glamour, and unmistakable style of Miami swimwear culture. Now, the globally recognized luxury swim and resort wear brand is preparing to celebrate one of its biggest milestones yet as it officially returns to PARAISO Miami Swim Week for its highly anticipated 20th Anniversary runway presentation.
Set to take place on Saturday, May 30 at the iconic PARAISO Miami Swim Week tent at Collins Park in Miami Beach, the showcase promises to deliver everything fashion insiders have come to expect from Luli Fama: bold color palettes, confident silhouettes, elevated resort wear, and the unmistakable Miami energy that has made the brand a staple within the international swimwear scene.
For Luli Fama, this is more than just another runway show. It is a celebration of legacy.
Over the last 20 years, the brand has evolved from a South Florida favorite into a globally recognized swimwear powerhouse worn by celebrities, influencers, and luxury travelers around the world. Known for its vibrant prints, glamorous cuts, and statement-making runway productions, Luli Fama has consistently positioned itself at the intersection of luxury fashion and tropical escapism.
This year’s presentation will debut the brand’s brand-new Spring/Summer 2027 collection, introducing fresh styles and silhouettes while remaining rooted in the DNA that made the label iconic in the first place. The collection is expected to continue the brand’s tradition of blending daring swimwear with sophisticated resort fashion designed for confident women who embrace bold self-expression.
What makes this anniversary presentation especially significant is how it reflects the continued evolution of Miami Swim Week itself. Over the years, Luli Fama has become synonymous with the city’s fashion identity, helping elevate Miami into one of the world’s leading destinations for swimwear and resort fashion.
As part of the anniversary festivities, the brand is expanding beyond the runway with immersive activations throughout Miami Beach designed to bring fans directly into the Luli Fama experience.
One of the most anticipated moments leading into the show will be the brand’s first-ever open casting call for aspiring “Luli Babe” models. Hosted at the brand’s Lincoln Road boutique on Wednesday, May 27, the casting call offers emerging talent the opportunity to become part of the historic 20th Anniversary runway presentation. The move reflects the brand’s commitment to discovering new faces while continuing to build a community-centered fashion experience rooted in confidence, beauty, and individuality.
Following the runway presentation, invited VIP guests will continue the celebration at an exclusive after-party hosted at the prestigious Harbour Club in Miami Beach’s luxurious Sunset Harbour neighborhood. The evening is expected to celebrate the defining moments that helped shape the Luli Fama legacy over the last two decades while looking ahead toward the future of the brand.
Over the years, Luli Fama’s influence has extended far beyond the runway. Internationally recognized artists including Lady Gaga and Camila Cabello have worn the brand’s signature designs, helping cement its place within both fashion and pop culture.
The company’s footprint across South Florida also continues to expand, with boutique locations including Lincoln Road, Doral, Dadeland Mall, Dolphin Mall, and Sawgrass Mills, while collections remain available through retailers worldwide.
As Miami Swim Week prepares for another massive season, Luli Fama’s 20th Anniversary presentation is already shaping up to be one of the week’s defining moments. More than a runway show, it represents the continued evolution of a brand that has helped shape swimwear fashion for an entire generation.
After 20 years, Luli Fama is not simply revisiting its legacy. It is stepping into its next era.
For more information about the brand and upcoming collections, visit Luli Fama
About Luli Fama
Luli Fama is a Latin-owned women’s luxury swim and resort wear brand globally recognized for its universally flattering fit, immaculate designs, and eclectic mix of vibrant hues. Empowering women to feel confident, sexy, and strong in their swimwear has been a driving force for the brand. Celebrating a passionate lifestyle one bikini at a time is our motto. Luli Fama’s designers create each piece with Luli Babes in mind, great fit as the key element, while always staying true to the brand’s philosophy. After over 30 years of experience, they know that fit is the most essential and challenging part of finding the right swimsuit. That is why their patterns are perfected to fit different types of bodies. Luli Fama works to create the perfect silhouettes and styles to provide you with the ideal fit and debut new fashion-forward looks and trendsetting styles season after season. Explore their collection and shop online at www.lulifama.com
About Designer, Luli Hanimian
Born in Cuba and raised in Miami, the beach has always been Luli’s playground. She met Augusto while working for his aunt, who was a famous swimsuit designer in Argentina. Her love for the ocean and her eye for fashion came full circle and the duo decided to branch out on their own which is how Luli Fama was born. Augusto came to Miami and was involved in the early days of introducing a completely new designer concept to Miami’s swimwear scene through his family’s business; evolving from solid neons to sophisticated European prints and very creative never seen in the market styles. After meeting Luli, it was only natural that they would continue changing the trends and growing into their own brand.
