This past Saturday, Joaquina brought the energy, the music, and the fashion to JCPenney at Dadeland Mall in Miami, celebrating the launch of her first-ever fashion line, Be Electric. The Latin Grammy-winning artist – known for being the youngest ever to win Best New Artist – gave fans an unforgettable afternoon with a free live performance, fan experiences, and a powerful message about self-expression.
A crowd of excited fans packed the retail floor for a chance to witness Joaquina live and connect with her newest creative chapter. The Be Electric collection, available exclusively at JCPenney, is deeply personal to Joaquina. The pieces are inspired by her Venezuelan heritage, musical journey, and commitment to empowering young people to step into their individuality as they return to school this season.
“The limited-time Be Electric collection has been fully inspired by my journey and who I am – my story, my culture, my music, my Venezuelan roots,” Joaquina shared. “I hope young people feel empowered to show up as their truest selves, expressing their individuality with confidence and pride.”
Ten lucky fans were selected via an Instagram sweepstakes to meet Joaquina in person, making the experience even more intimate. Among them, Kate Hochstein Rivas was announced as the grand prize winner, taking home a $5,000 award to help launch her next chapter. The moment added a heartwarming surprise to an already high-energy afternoon.
“This event is everything I hoped it would be,” Joaquina said during the celebration. “A chance to meet and interact with my fans, celebrate the collection, and create lasting memories. It’s all about fostering genuine connections and making everyone feel part of the Be Electric community – and doing that in Miami is so special to me.”
As fans explored the new collection, tried on looks, and danced to Joaquina’s live performance, the event proved that Be Electric is more than a fashion line – it’s a statement about authenticity, culture, and youth empowerment.
The collection is available now for a limited time, only at JCPenney stores and online, just in time for the back-to-school season.
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About JCPenney
JCPenney, part of Catalyst Brands, is the shopping destination for America’s diverse, working families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from jcp.com to more than 650 stores in the U.S. and Puerto Rico.
In 2022, JCPenney celebrated 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney’s Newsroom to learn more and follow JCPenney on Facebook, Instagram, and Twitter.
