A Fresh Chapter for DKNY
DKNY has announced Hailey Bieber as the new global face of its Fall 2025 campaign. Known for her effortless fashion sense and worldwide influence, Hailey brings a confident and modern perspective to the brand. This collaboration signals a new era for DKNY, one that blends the city’s raw energy with her unmistakable style.
Campaign Vision and Style
The collection reintroduces DKNY’s signature aesthetic through Hailey’s lens. Looks range from tailored blazers layered over crisp shirts to lived-in denim styled with chunky loafers. Reimagined varsity jackets carry a hint of nostalgia, while oversized Glen plaid blazers show off new tailoring codes. Outerwear plays with proportion, offering voluminous silhouettes against body-hugging designs.
Hailey also highlights this season’s statement accessories, including the Hadlee Bag, the Paula Commuter Tote, and the archival Chana ’89. Completing the look, a reimagined New York Yankees™ cap connects the campaign back to the city’s cultural roots.
Behind the Lens
Shot by renowned photographer Mikael Jansson, the campaign was staged in a warehouse setting that reflects New York’s industrial spirit. Creative direction by Trey Laird, styling by Clare Richardson, hair by James Pecis, and makeup by Hannah Murray bring the vision to life. Tyrell Hampton captured behind-the-scenes moments, while Natalie Paul created still-life imagery that ties back to DKNY’s heritage.
Throughout the visuals, pops of the brand’s iconic taxi cab yellow act as subtle reminders of DKNY’s DNA, rooting the campaign firmly in its origins while pointing toward the future.
A Global Rollout
“Hailey embodies the energy of New York and the timeless appeal of DKNY,” says Jeff Goldfarb, Executive Vice President of G-III Apparel Group. “Her attitude and style reflect the brand’s essence in a way that feels both aspirational and relatable.”
Jacki Bouza, Senior Vice President of Global Marketing and Communications at G-III, adds, “DKNY’s Fall 2025 campaign brings the spirit of New York to audiences everywhere. Hailey’s influence makes the brand’s timeless style resonate globally.”
The campaign launches worldwide across digital, outdoor, print, and influencer platforms, with content rolling out on DKNY’s social channels starting today.
Where to Shop
The DKNY Fall 2025 collection is available now at DKNY.com and select retailers worldwide.
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