Curve New York wrapped its Summer Edition from August 3–5, 2025 at the Javits Center River Pavilion, bringing together more than 125 intimate apparel and swimwear brands from across the globe. As North America’s leading intimate apparel tradeshow, Curve once again delivered an unmatched experience for both brands and buyers, showcasing the Spring/Summer 2026 collections through dynamic runway presentations, in-depth panels, and high-value networking opportunities.
This three-day event proved why Curve is an unmissable date on the fashion calendar, blending innovation, industry insights, and global connections under one roof during Lingerie Market Week in New York City.
A Blend of Global Innovation and Industry Icons
The tradeshow floor featured an exciting mix of new and returning brands. Debut exhibitors such as Aimer Chuang, Amoena, Floately, Forever New Delicate Wash, Her Own Words, Iroha, Komilfo, and Pepper introduced fresh perspectives with innovative designs and solution-based products. Returning leaders, including Anita, Aubade, Chantelle, Cosabella, Empreinte, Fashion Forms, Isayes, Leonisa, Passionata, Simone Pérèle, and Wacoal, impressed with their latest innovations.
This combination of established names and new talent reflected Curve’s commitment to supporting growth and discovery in the intimate apparel and swimwear market. Beyond the exhibition booths, the “Speed Dating” networking sessions created meaningful connections between buyers and brands in a fast-paced, collaborative format.
Insight-Driven Panels and Trend Forecasts
Curve New York offered a robust lineup of educational and trend-focused sessions. Day One opened with the “From Sustainability to Sales” panel hosted by Shapellx, which explored the shapewear industry’s evolution toward sustainability, inclusivity, and consumer-driven design.
Day Two’s Trend Forecast 2026 panel, led by experts from Trendalytics, Sports Illustrated Swimsuit, and ELLE, offered a deep dive into emerging styles and consumer behavior. Attendees also benefited from Fit Focus Classes led by Freddy Zappe, celebrating her 30th year as a certified bra fit expert, ensuring brands and retailers could refine their approach to fit and comfort.
Runway Highlights and Evening Events
Fashion was celebrated both on and off the show floor. The highly anticipated runway presentations featured standout pieces from brands such as Elomi, Fantasie, Freya, Goddess, Lascana, Pepper, Simone Pérèle, Rolling, and Soreil Lingerie. Day Two concluded with a breathtaking waterfront runway event at Canoe Studios, where guests experienced SS26 collections against the backdrop of the Hudson River at sunset.
Exclusive evening gatherings, including the Fashion Forms + Curve private dinner at Vallata by Craft, gave industry leaders a space to connect in a more intimate setting. Ann Deal, founder of Fashion Forms, shared the brand’s journey and commitment to American manufacturing.
Spotlighting Emerging Talent: Object of Desire
The second edition of “Object of Desire” returned with a carefully curated group of designers, including Alicetek, Cisô Atelier, Lala Vie, Noblesse Oblige, Rolling, SAPPH, Soreil Lingerie, and Vesey. This platform provided these designers with direct exposure to buyers, media, and retailers, furthering Curve’s mission to nurture fresh talent within the industry.
A preview event at Wolf & Badger SoHo on August 2 allowed guests to explore these brands before the tradeshow began, offering a personal introduction to the creativity and craftsmanship driving the next generation of intimate apparel design.
Why Curve New York Is a Must-Attend Event
The global lingerie market, valued at over $95 billion and projected to surpass $140 billion by 2030, continues to evolve with an emphasis on inclusivity, innovation, and style. Curve New York stands at the forefront of this evolution, connecting the people, products, and ideas shaping the industry’s future.
From Brazil to California and Paris to Australia, Curve New York unites the international community of intimate apparel and swimwear. With every edition, it strengthens its role as a vital hub for education, product discovery, and collaboration.
The Summer Edition 2025 left attendees inspired, informed, and eager for the next chapter. For brands, buyers, and industry insiders, Curve New York is more than a tradeshow. It is the ultimate destination for discovering the trends, innovations, and connections that will define the seasons ahead.
About Curve
Curve is the leading trade show for intimate apparel and swimwear in North America, with events in New York, Los Angeles, and Montréal. Top brands, buyers, & industry influencers come to Curve to create business relationships and learn about the latest fashion trends and industry shifts.The Curve Shows are produced by the Comexposium Group.
About Comexposium
Comexposium Group, a world-renowned event management company, proudly stands among the industry leaders in organizing events and fostering communities around professional activities and passions. With solid expertise, Comexposium offers a diverse range of over 150 events, catering to professional and general audiences, spanning more than 10 key sectors.
Whether in the realm of Retail, Digital, Healthcare, or Fashion, Comexposium distinguishes itself by creating exceptional experiences that bring together key players from each sector. Their extensive portfolio of events includes trade shows, exhibitions, conferences, and various innovative formats, providing a fertile ground for networking, exploration, and business opportunities.
Through their commitment to excellence and profound understanding of the needs of each community, Comexposium can deliver high-quality events tailored to the latest trends and constantly evolving demands. Their meticulous attention to detail is evident in every aspect of their productions, from impeccable finishes to rich and inspiring content. Comexposium Group is a dynamic force that drives the growth of the industries it serves. By bringing together key stakeholders, fostering exchanges, and creating development opportunities, Comexposium actively shapes the future of major sectors.
