A Stylish Return to Miami
GUESS returned to Miami with impact, launching a two-week takeover at The Standard Spa, Miami Beach. The activation began with a vibrant cocktail event held during Miami Swim Week 2025, welcoming over 175 VIP guests to the resort’s scenic Bayside Dock.
Celebrity Guests and a Swimwear Preview
The private celebration brought together a curated guest list, including The Real Housewives of Miami’s Larsa Pippen, The Bachelorette’s Jen Trann, and model Hayley Hasselhoff. Attendees enjoyed signature GUESS cocktails, personalized gifts, and an intimate swimwear presentation. This exclusive showcase featured models wearing pieces from the brand’s latest swim collection.
The Two-Week Takeover Experience
From May 30 to June 15, GUESS is offering guests of The Standard Spa a multi-layered, immersive brand experience. The highlights include:
- A retail pop-up shop showcasing GUESS swimwear, ready-to-wear fashion, and accessories.
- A branded poolside transformation, complete with GUESS towels, pillows, and signature décor.
- Interactive stations for fragrance, eyewear, footwear, and handbags, including product customization and sampling.
These elements combine to create an elevated, hands-on encounter that reflects GUESS’s lifestyle ethos.
A Brand That Embodies Summer Style
This is the second year GUESS has partnered with The Standard Spa to deliver a summer takeover during Swim Week. The brand continues to lead in the swimwear and resortwear space by blending fashion, hospitality, and wellness.
By aligning this activation with Miami Swim Week, GUESS taps into a global audience of trendsetters, influencers, and fashion industry leaders. The experience brings their brand to life in a dynamic, interactive setting—one that highlights both innovation and style.
About Guess?, Inc.
Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. On April 2, 2024, the Company acquired all the operating assets and a 50% interest in the intellectual property assets of New York-based fashion brand rag & bone, a leader in the American fashion scene, directly operating stores in the U.S. and in the U.K., and also available in high-end boutiques, department stores and through e-commerce globally. As of February 1, 2025, the Company directly operated 1,070 retail stores in Europe, the Americas and Asia. The Company’s partners and distributors operated 527 additional retail stores worldwide. As of February 1, 2025, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit www.guess.com.
