Billboard Latin Music Week, the ultimate celebration of Latin music, culture, and entertainment, continued in Miami with exclusive panels and showcases featuring Maluma, Nicky Jam, Grupo Firme, Elena Rose, and more; panels featuring Chayanne, Ivy Queen, and Bizarrap; a headline performance from Justin Quiles sponsored by Smirnoff; among other events and activations.
Current Billboard cover star Maluma celebrated his newly launched label Royalty Records during a Superstar Q&A at the sold out event. The artist-turned-businessman spoke of his label, which has signed its first two artists, Abril and Paulina B., in addition to other ventures. He also revealed he already has at least 50 songs for his upcoming album, which he plans to make his best yet. Later in the evening during the Royalty Records showcase, Maluma surprised the crowd with a performance with his newly signed artists.
Still to come, this Friday (9/30) at 11:30 am ET at the Faena Bazaar, Latin music artists Elena Rose and Mariah Angeliq will be taking part in a Q&A hosted by Billboard Latin Music Week and Urban Outfitters to celebrate the launch of their new apparel collection. The lineup of vibrant-themed apparel features various t-shirts, biker shorts, a bucket hat, a tote bag, and much more.