This summer, New York Swim Week (NYSW) returns to Manhattan, the fashion capital of the world, to mark five years of redefining the swimwear narrative. Founded by Evita Scoccia in 2021, NYSW has evolved from an ambitious vision into a global platform that honors creativity, individuality, and inclusivity in the swimwear industry.
The 2025 edition which is entitled “Interbloom” takes place on Saturday, July 26, at Life Time Sky (605 W 42nd St, New York, NY) with two dynamic runway presentations:
- Day Show: 2:00 PM (Hosted by @andreiagibau & @iampetergordon)
- Evening Show: 5:00 PM (Hosted by @lachy_mclean)
- Exclusive After Party: Virgin Hotel NYC
With its Interbloom theme, NYSW 2025 invites audiences into a space of evolution, transformation, and radiant self-expression, showcasing visionary designers from around the globe.
A Weeklong Celebration of Swimwear Culture
New York Swim Week 2025 is more than a runway. Over the last 5 years it has become a full-scale fashion ecosystem, anchored by satellite events that connect beauty, media, wellness, and retail. This year’s lineup includes:
- July 12 – NYSW Boat Show | 2430 FDR Drive Service Rd E
- July 23 – Kickoff Event & Pop-Up Shop | Bowery, NYC
- July 24 –BLOOM: Immersive Fashion Garden | Soho, NYC
- July 26 – Runway Show & After Party | Life Time Sky & Virgin Hotel NYC
A Designer Lineup to Watch
This season’s designer showcase highlights a global mix of aesthetics from luxe minimalism and cultural motifs to architectural silhouettes and sustainable design.
Featured Designers at NYSW 2025 include:
Bathhouse, Birds and B, By Sarasty, Cocora Shop, Designs by Porshia, Ella Marie Swim, Elizabeth & Co., EVITA SWIM, Haus of Blck, Heritage Swim, Ivy Swimwear, Marteen Luxury, MLC Swimwear, Oceanus, Origin of Oceans, PAM SWIM, Palondre the Label, SAINT LOU$I™, SHE Designs, Sulis Swimwear, Wall Street Swim, yarnS
Industry-Defining Partnerships
Backstage Beauty & Brand Collaborations:
- Saltie Beauty: Clean, ocean-inspired hair care rooted in sustainability and self-love.
- The Makeup Academy (Nina Mua): Leading glam artistry across all shows with a global artist roster.
- Plug Social Agency (Passhun Mylashia): Creative direction, castings, brand activations & influencer campaigns with a reach of 250+ productions.
A movement, Not Just a Moment
In 2024, NYSW became the first swimwear-focused platform to produce an international pre-show campaign in the Maldives uniting designers from Australia, London, Miami, and LA to create cinematic content that bridged runway and retail storytelling.
Founder Evita Scoccia, a former model, stylist, and Vogue intern, built NYSW from personal experience:
“I’ve walked the runways, packed the samples, and sat backstage dreaming of something more. NYSW is that ‘more’… not just for me, but for everyone who deserves a space to be seen.”
Why NYSW Matters
Swimwear has long been underrepresented in high fashion. New York Swim Week positions it center stage in a way that is artful, intentional, and worthy of the spotlight.
This platform isn’t just changing where swimwear lives… it’s changing who gets to wear it, create it, and lead it.
To learn more about the show or to attend: info@fashionprfirm.com
RSVP to NYSW 2025: https://posh.vip/f/1e172
Location: Life Time Sky, 605 W 42nd St, NYC
Follow live updates: @ny.swimweek | @evitascoccia
Author: @onceuponatimebrit
Content: @parisrunwayofficial
Photography: @ny.swimweek
