Miami’s beauty scene is about to get a major moment. From February 20 to 21, globally renowned beauty brand MAKE UP FOR EVER will host its Miami Artist Pop-Up at the Garden Terrace inside Brickell City Centre, inviting consumers to step into a vibrant, hands-on celebration of color, creativity, and cult-favorite products.
Open from 11 am to 7 pm both days, the pop-up will spotlight new shades of the brand’s iconic Artist Color Pencil and debut the highly anticipated Artist Liquid Color. The Artist Color Pencil has become a staple among makeup artists and beauty insiders alike, praised for its versatility across eyes, lips, and face. It has also earned a loyal celebrity following, with names like Hailey Bieber, Bella Hadid, Jennifer Lopez, and Sabrina Carpenter frequently linked to the product’s signature looks.
A Two-Day Beauty Experience
Beyond product exploration, the event is designed as a full beauty experience. Guests can expect:
- Product giveaways
- Exclusive branded merchandise
- Complimentary refreshments
- Interactive shade discovery moments
The pop-up reflects MAKE UP FOR EVER’s artist-first ethos, bringing professional-grade products directly to consumers in an elevated yet approachable environment.
Meet & Greet with Kathleen Lights
On February 21 from 3 pm to 5 pm, the excitement reaches another level. The first 150 shoppers who make a $75 MAKE UP FOR EVER purchase at Sephora will gain access to a meet-and-greet experience with beloved beauty creator Kathleen Lights. Known for her honest reviews and warm on-camera presence, Kathleen Lights has built a loyal following in the beauty community, making her appearance a major draw for Miami-based fans.
This limited-attendance moment offers a rare opportunity for direct interaction with one of beauty’s most recognizable digital voices, merging influencer culture with an in-person retail experience.
Celebrating Artistry in the Heart of Brickell
Set against the sleek architecture of Brickell City Centre, the Garden Terrace provides a modern, open-air backdrop that mirrors the brand’s bold, creative identity. The Miami Artist Pop-Up positions MAKE UP FOR EVER at the intersection of artistry, celebrity influence, and experiential retail, aligning seamlessly with the city’s ever-evolving style landscape.
For Davinci Magazine readers who live at the crossroads of beauty, fashion, and culture, this two-day activation offers more than a product launch. It is a celebration of self-expression, community, and the power of color.
Mark your calendar for February 20 and 21. Miami’s beauty moment is officially here.
