Born and raised in Sweden with a Persian background, Natalie Yousefi is a young fashion designer with a passion for creating unique pieces that make a statement. Her brand, Yousefi, takes its name from her last name, which means “son of Joseph.” Natalie’s journey in the fashion industry began at a very young age, when she started sewing to bring her ideas to life. She may not have had the best sewing skills, but she made it work, driven by her passion for creating new things. Her inspiration comes from her mind, and she can fall asleep dreaming of designs, only to wake up and bring them to life. It’s this power of her mind and her passion that inspires her every day.
In 2012, Natalie started sewing in her apartment, making dresses for herself and her friends. One day, she decided to take it seriously and learn more about the industry. She started making dresses out of jewelry because of her lack of sewing skills, using hardware tools to create unique pieces. Knowing that wasn’t what she wanted to do, she continued to ask around and learn more. Slowly but surely, more doors opened for her, and she started her clothing brand with guidance from a special someone.
Natalie’s fashion journey has not been without its challenges. As a fashion designer, she faces the task of wearing all the hats in her brand. This can be overwhelming at times, but she’s learned to see the beauty in every step along the way. She has to balance creativity with practicality when designing, but she believes there are no limits to fashion, and that’s the beauty of it.
In a world where fashion trends come and go, Natalie stays up-to-date by going with her instincts. She believes that you can wear anything with confidence and it might end up as the next big trend. Sustainability is an essential part of her brand, and she makes sure that the people she works with have a good work environment around them. As of 2023, she outsources her fabrics from Los Angeles, ensuring that she is doing her part to be eco-friendly.
Natalie makes custom pieces for her clients, bringing their vision to life. She loves the process of working with a client, making a one-of-a-kind piece that nobody else has. Her advice to aspiring fashion designers looking to break into the industry is to take their time and learn as much as they can about the business. Meet people in the industry, ask questions, and never give up on their dreams.
Natalie believes that the future of fashion is diverse and exciting. There’s no telling where fashion is going because new things happen all the time, and she’s excited to see it all unfold. Her motivation is her mother and her sister, which is why she works so hard. Being able to bring a few pieces of fabric to life brings her so much happiness, and seeing people wear her brand in public is one of the best feelings in the world.
Balancing work-life and family life as a designer can be tricky, but Natalie makes it work. She may work overtime at times, but her family living in Sweden gives her more time to be creative. When she travels overseas, it can get a little tricky, but everything usually works out perfectly.
Natalie Yousefi is a rising star in the fashion industry, driven by her passion for creating unique pieces that make a statement. She’s faced challenges along the way but has learned to see the beauty in every step of the journey. Her advice to aspiring designers is to never give up on their dreams, and to take their time and learn as much as they can about the industry. As she looks towards the future, Natalie sees endless possibilities in fashion, and she’s excited to continue bringing her ideas to life and seeing her brand grow.
