The energy in Miami was electric as Elle Swimwear made its highly anticipated return to Miami Swim Week® – The Shows, kicking off the week with style, glamour, and unmistakable flair. For the second year in a row, the iconic brand led the charge, drawing over 1,300 guests to two unforgettable events that set the tone for the days ahead.
The festivities began at a private launch party held at Scott Weissman’s residence—a sleek, invite-only affair that felt more like a curated experience than a traditional kickoff. The crowd sipped cocktails poolside while DJ Brooke Brazelton spun an electrifying set that kept the energy pulsing well into the night. The atmosphere? Vibrant, intimate, and unapologetically Miami.
But the real spectacle unfolded days later at the Mondrian Hotel, where Elle Swimwear unveiled its new collection in a high-impact runway show that was both elevated and immersive. Scott Weissman—CEO of Pacific Swimwear and the powerhouse behind the brand’s momentum—wore multiple hats throughout the week, acting as casting director, creative director, and even music supervisor. His attention to detail was evident in every moment, from the lighting to the soundtrack to the models who embodied the brand’s effortless allure.
Styling duties were masterfully handled by Gabriella Langone, who brought Weissman’s vision to life with looks that felt both aspirational and accessible. The new collection radiated modern femininity—bold cuts, sun-soaked palettes, and a sense of ease that resonated with the crowd. Whispers of “When can I buy this?” echoed down the runway.
Among the many in attendance was Academy Award-winning actor Cuba Gooding Jr., spotted front row enjoying the show alongside influencers, media, and swimwear buyers. The room buzzed with anticipation as the final walk closed to a standing ovation.
“This is what Swim Week is about—energy, creativity, and community,” said Moh Ducis, Founder of Miami Swim Week® – The Shows. “Elle Swimwear brought all of that and more. I’m incredibly proud of what we’re building together.”
With the collection set to drop in the coming weeks, all signs point to Elle Swimwear continuing to be a driving force in the swimwear industry, both on and off the runway.
