Hana Form: Sculpting Atmosphere, Not Just Space
There is a particular kind of studio that doesn’t announce itself loudly. It just keeps showing up in the rooms you remember. Hana Form is one of those. Sitting somewhere between art, design, and theatrical experience, the studio has built a reputation for transforming spaces through large-scale botanical sculptures that feel extraordinary without tipping into excess.
The philosophy behind it is simple but not easy: a space should make you feel something before you can explain why.
The Person Behind the Work
Hana Form was founded in 2019 by Iris Pan, whose path to the studio was shaped by equal parts formal training and a persistent obsession with the mechanics of beauty. Armed with a Master’s degree in Exhibition and Experience Design from the Fashion Institute of Technology, Iris didn’t set out to start a decoration company. She set out to build something closer to what she’d always believed design could be: a way of making people feel present in a space, not just passing through it.
That conviction remains the engine of the studio. Based in New York, the team specializes in handcrafted botanical sculptures that bring together refined aesthetics and serious technical precision. These aren’t props or set dressing. They carry the sensibility of someone who has spent years thinking about how physical environments shape human emotion.
Craft as Identity
Everything at Hana Form starts with the hands. Artisans with deep wells of technical experience build each piece from scratch: oversized flowers, fantastical creatures, and abstract forms that hold space with a quiet authority. The results are intricate, sophisticated, and clearly made by people who care about the grain of the paper and the curve of a wire.
What’s worth noting is what these pieces aren’t. They aren’t filler. There is an authorship to the work, a point of view embedded in every sculptural choice, that you don’t usually find in traditional event design. Whether it’s a single blooming kinetic flower or a monumental public installation, the goal isn’t to fill a room. It is to define it.
The Power of Permanence
Most event design is built to be temporary, and it shows. Hana Form takes a different approach. Their handcrafted paper and foam sculptures are engineered to last, holding their color and presence long after the final guest has left.
This shift toward permanence matters. Brands are increasingly looking for installations that don’t disappear after one night. Pieces that can be repurposed, moved to a flagship store, or archived as part of a brand’s visual history. Hana Form’s work fits naturally into that lifecycle, becoming both the centerpiece of a physical moment and the image that circulates across platforms for months afterward.
Engineering Emotion
The studio’s more experimental work goes a step further, merging organic forms with subtle technology. Integrated LED lighting and automated blooming mechanisms allow sculptures to breathe and change in real time.
The effect is hard to ignore. These installations become the gravitational center of a room: the thing people walk toward, pause at, and talk about. In the language of experience design, they function as anchors. They turn a static environment into something that feels alive.
A New Language of Luxury
There’s a broader shift happening in how luxury is understood, and Hana Form reflects it well. It’s less about opulence and more about precision. The feeling that every detail was considered and that the experience was intentionally crafted for the person standing in front of it.
Visually striking but never loud, expressive but controlled, these installations don’t crowd a space. They give it a voice. Ultimately, Iris and her team aren’t just delivering beautiful objects. They are providing a physical language, something brands can use to make ideas felt rather than simply communicated. In a world full of images competing for half a second of attention, Hana Form builds the things that actually make people stop.
