When Miyaeva Renae uploaded her first TikTok in 2019, she wasn’t chasing followers; she was looking for peace. Working overnight shifts as a barista left her days wide open, and what started as a creative escape soon blossomed into something bigger. “I didn’t set out to ‘be a creator,’” she says. “I just wanted to connect.”
In those early videos, she shared aesthetic restocks, calming routines, and beauty products that helped her feel like herself again. Over time, viewers didn’t just watch, they stayed. Miyaeva didn’t just create content; she created a community.
A Sacred Start to Beauty
Miyaeva’s love for beauty started long before her first video. “It came from watching my mom get ready,” she recalls. “Lipstick, soft music… it felt sacred.” As she grew older, beauty became a form of therapy. Her routines, now watched by thousands, are less about trends and more about how they make her feel: calm, grounded, and intentional.
“I’m drawn to soft neutrals, gentle skincare, and cozy living,” she says. “My aesthetic is rooted in safety and softness, because that’s what I need to function well.”
Motherhood Changed Everything
Becoming a mother shifted her entire approach to beauty and self-care. “I don’t have an hour to get ready anymore,” she says, “but I still make time to feel like me.” Her routine is streamlined but sacred: a 5-minute skincare ritual, a swipe of tinted lip balm, and a moment to breathe.
“Self-care isn’t a luxury anymore,” she adds. “It’s survival in the softest way.”
Holy Grails and Gentle Recommendations
As a trusted voice in the beauty space, Miyaeva stays honest with her audience. Her go-to products? The Tatcha moisturizer, Summer Fridays Jet Lag Mask and Lip Balm, and OSEA’s body lotion.
She’s especially careful with product testing now that she’s postpartum and breastfeeding. “I test new products on one cheek, on off-days, or at night,” she explains. “I never swap out my staples all at once.”
Brands like Summer Fridays, La Roche-Posay, and Tatcha have had the most impact on her beauty journey. Their gentle, effective formulas align with her values—and her audience’s needs.
A Day in the Life of Creating Calm
Miyaeva’s content creation process is grounded in intention. She plans her content the night before, often jotting down ideas in the Notes app. During her son’s nap, she captures content, soft B-roll, gentle voiceovers, and peaceful skincare moments.
“I edit everything on my phone,” she says. “Usually, CapCut or in-app tools. Then I post when I feel most inspired—midday, when I can be present.”
Her secret creative weapon? Moodboarding. Whether it’s Pinterest scrolling, lighting a candle, or revisiting old videos, Miyaeva has rituals to stay inspired. “Music helps, too. A new playlist can shift everything.”
Skincare Routine: From Sunrise to Wind-Down
Morning Routine:
- Gentle Cleanser
- Face Spray
- NuFace Facial Device
- Vanicream Vitamin C Serum
- Vanicream Moisturizer
- Sunscreen
Nighttime Routine:
- Double Cleanse (balm + gentle cleanser)
- Toner
- Summer Fridays Jet Lag Mask
- Eye Cream
- Gua Sha or warm cloth
One underrated tip she swears by. Refrigerating skincare. “Cold eye cream in the morning is a mini spa treatment,” she says. “It helps with puffiness, especially for postpartum skin.”
Beauty as Presence, Not Performance
Miyaeva’s definition of beauty has evolved. “It used to mean appearance. Now it’s presence,” she says. “The way I nurture, recover, and honor my body—stretch marks, sleeplessness, all of it.”
Motherhood has deepened her perspective. “The little ‘mama’ murmurs, the way he rests his head mid-play—those are the moments I bottle up,” she shares about her son, Stetson Dain.
More Than Beauty, A Reminder You’re Enough
Miyaeva hopes her audience walks away from her content with more than product recommendations. “I want them to know you can be soft and strong,” she says. “That slow living is powerful. That you don’t have to hustle for your worth.”
For her, the proudest moments come not from metrics but from messages like, “Your morning routine reel made me feel like I could breathe again.”
And in that moment, Miyaeva isn’t just a creator, she’s a lifeline.
