Luli Fama made a powerful return to the runway at Miami Swim Week 2025, unveiling her latest collection, La Diosa del Agua, at PARAISO. The beloved Miami-based brand embraced its hometown roots with a show full of energy, color, and celebration.
The runway opened at 8:00 PM and featured 55 captivating looks. By 8:30 PM, the show closed with a radiant finale that left a lasting impression. Each moment highlighted Luli Fama’s signature style—sexy, vibrant, and confident.
A Collection That Celebrates Strength and Style
La Diosa del Agua—Spanish for “The Goddess of Water”—is more than a name. It’s a celebration of the modern woman.
Inspired by strength, sensuality, and spirit, the collection channels the energy of a woman who moves like a lioness—graceful, bold, and untamed.
The designs flowed with movement, sparkle, and intention. Golden tones and shimmering fabrics captured the light, while ocean-inspired prints paid homage to Miami’s coastal charm. Each look felt powerful and feminine.
Standout Models and Stylish Details
The collection featured top models including Jessica Vestal, Georgina Mazzeo, and Priscilla Ricart. Their commanding presence brought the collection to life.
In addition, every model wore footwear from Chinese Laundry, adding a sleek, modern edge to the overall styling. The shoes complemented the swimwear with clean lines and contemporary vibes.
Launch Timeline and What’s Next
Many styles from La Diosa del Agua are available now. Additional pieces will launch between August and November. This staggered release allows fans to stay engaged with the collection all season long.
Moreover, the brand continues to evolve. Luli Fama blends Caribbean heritage, Miami energy, and bold femininity into every design.
A Miami Moment to Remember
Luli Fama’s show stood out at PARAISO Miami Swim Week 2025. It wasn’t just fashion—it was a statement. The entire experience felt like a tribute to Miami, its beaches, and the powerful women who call it home.
Through La Diosa del Agua, Luli Fama reminded the industry why she remains a force in swimwear. The message was clear: every woman deserves to feel like a goddess.
LULI FAMA
@lulifamaswim | https://www.lulifama.com
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ABOUT LULI FAMA:
Luli Fama is a Latin-owned women’s luxury swim and resort wear brand, globally recognized for its universally flattering fit, immaculate designs and eclectic mix of vibrant hues. Empowering women to feel confident, sexy and strong in their swimwear has been a driving force for the brand. Celebrating a passionate lifestyle one bikini at a time is our motto. Our designers create each piece with our Luli Babes in mind, with great fit as the key element, while always staying true to the brand’s philosophy. After over 30 years of experience, we know that fit is the most essential and challenging part of finding the right swimsuit. That is why we have perfected our patterns to fit different types of bodies. We work to create the perfect silhouettes and styles to provide you with the ideal fit,and we debut new fashion-forward looks and trendsetting styles season after season.
