Louis Vuitton, Official Partner of Formula 1®, is delighted to present its unique bespoke Louis Vuitton Trophy Trunk for FORMULA 1® CRYPTO.COM MIAMI GRAND PRIX 2025 in Miami, from May 2nd to May 4th. Featuring Miami’s playful effervescence during this iconic event, the sixth Grand Prix of the season will unfold on the thrilling Miami circuit.
As Formula 1R marks its 75th anniversary this year, the sixth race of the 2025 season roars to life on May 4th with the FORMULA 1® CRYPTO.COM MIAMI GRAND PRIX 2025. Louis Vuitton joins this journey of champions, reinforcing the tradition that “Victory Travels in Louis Vuitton.” The Louis Vuitton logo, that captures a sense of velocity and heat, will be displayed in dynamic graphic form across Miami’s on-track signage, blending seamlessly with the track’s iconic style and its reputation as a melting pot of vibrant and historic culture.
Miami, a metropolis on Florida’s southeastern coast, is a dynamic hub of culture, innovation, and sun-soaked energy. This vibrant spirit is perfectly mirrored in the upcoming race, where Louis Vuitton brings its commitment to excellence and cutting-edge technology to this thrilling event. This partnership not only underscores Miami’s growing importance as an iconic destination for international racing but also celebrates the synergy between Louis Vuitton and this dynamic city, reflecting a mutual dedication to pushing boundaries and embracing the future.
United by a shared passion for boldness and innovation, Louis Vuitton and Formula 1 continue to push the boundaries of their respective worlds, reflecting shared values and a joint commitment to celebrating a spirit of excellence. This partnership also embodies Louis Vuitton and Formula 1’s combined pursuit of the extraordinary, at a time when fashion, culture, entertainment, and sports are unprecedentedly merging.
From the workshop to the racetrack, overlapping themes of teamwork, precision, and inventiveness bond the two worlds of fashion and sport, with values of ambition of greatness tying Louis Vuitton and Formula 1® together. This connection is further embodied in a new Trophy Trunk, covered by the emblematic Monogram of the House and adorned with an iconic V- both for “Victory” and “Vuitton” – which reflects Miami’s Tropical pink and blue Art Deco signature colors, along with the iconic black and white Damier recalling the famous finish line.
Fitting with the tradition of all custom Louis Vuitton pieces, the Trophy Trunk for the FORMULA 1® CRYPTO.COM MIAMI GRAND PRIX 2025 is handmade at the House’s historic atelier in Asnières, France. This workshop is where the first automotive trunks were designed under Georges Vuitton, the son of Louis Vuitton, in 1897. Over the following 125 years, Louis Vuitton has remained closely associated with automotive culture. When George foresaw the growing popularity of cars and travel, he created a durable canvas material called “Vuittonite” to substitute for leather, which ensured the trunks could withstand the elements. This invention would evolve into today’s iconic Louis Vuitton canvas.
Louis Vuitton’s involvement with Formula 1 is part of the LVMH partnership as a new Global Partner, first announced in October 2024. The House established an initial link with Formula 1 through a partnership with the Automobile Club de Monaco, that comprised developing and presenting the Trophy Trunk for the Formula 1 Grand Prix de MonacoTM between 2021-2024. The ever-growing profile of Formula 1R counts hundreds of millions of worldwide fans. Many will witness the sport’s most iconic and heartfelt moments, with Louis Vuitton ensuring that these successes are forever forged in tradition and excellence. This partnership is ultimately an affirmation that “Victory Travels in Vuitton.”
“Victory travels in Louis Vuitton”
Over the Maison’s history, precious sporting items belonging to world-class athletes have been entrusted to the packing care of Louis Vuitton. Perpetuating and building upon this cherished tradition, Louis Vuitton creates trunks to transport and showcase trophies for the world’s most emblematic sporting competitions and awards. Imbued with emotion, these adventures continue to mark new milestones in the Maison’s history, an ongoing testament that “Victory Travels in Vuitton” and that excellence in sports is echoed in the values of Louis Vuitton. Since its first partnership with the America’s Cup in 1983, Louis Vuitton has joined forces with the world’s most prestigious sports competitions, including FIFA World CupTM (2010, 2014, 2018, 2022), League of legends (2019, 2020), Davis Cup (2019, 2020, 2021, 2022), Roland Garros (2017, 2018), NBA (2020, 2021, 2022), Formula 1 Grand Prix de MonacoTM (2021, 2022, 2023, 2024), Rugby World Cup (2015, 2019, 2023), Ballon d’Or® (2023, 2024), Olympic & Paralympic Games Paris 2024, Australian Open (2024, 2025).
About Louis Vuitton
Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality and preserving biodiversity. Today, the House remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton. Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewelry, and fragrance. These carefully created products are testament to Louis Vuitton’s commitment to fine craftsmanship.
About Formula 1®
Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.
