Allow me to introduce you to the remarkable Landry Webber – a true multi-hyphenate talent hailing from East Tennessee. At just 29 years old, Landry has already made a name for herself as a skilled marketer, designer, and artist with a passion for all things fashion. Despite her humble beginnings in Johnson City, Tennessee, Landry’s star rose quickly as a standout track athlete on a D1 scholarship. However, her creative drive eventually led her to pursue a degree in Business Administration with a concentration in marketing from Tennessee Tech University.
After graduation, Landry’s talents caught the attention of a national engineering firm in West Palm Beach, Florida, where she served as a professional marketing specialist for over six years. But that was just the beginning of her journey – fueled by a desire to pursue her own creative vision, Landry founded her own apparel brand and has since become a respected content creator and brand campaign model.
“I had always loved fashion and the idea of being able to create something beautiful through modeling,” Landry says. “Moving to Florida was a big step for me, but I knew it was the right decision.”
Growing up in a big family, Landry’s parents were public school teachers, and education was emphasized as mandatory. Her love for fashion, design, and art began at an early age when she would play with clothes, design outfits for herself or her dolls, and experiment with colors and textures until she had the perfect outfit. Her aunt, who had her clothing brand and storefront, also influenced her love for fashion.
Landry Webber’s journey is a testament to the power of pursuing one’s passions. Despite her deep love for fashion and design, Landry initially chose to pursue a degree in Business Administration with a marketing focus in order to ensure her financial stability and security. While she excelled in her corporate marketing role at a prestigious engineering firm, Landry soon realized that something was missing. Long hours spent working for a paycheck left her feeling unfulfilled and yearning for a more creative outlet.
In search of a way to flex her artistic muscles outside of work, Landry began exploring opportunities that would allow her to delve deeper into the worlds of fashion and art. From participating in artistic photoshoots to attending fashion design workshops, Landry found ways to scratch that creative itch and express herself in ways that felt meaningful and fulfilling. Through brand-hosted collaborations and other projects, she began to carve out a niche for herself as a skilled content creator and brand campaign model.
“I saw how other models were using social media to promote themselves and connect with their audience,” Landry explains. “I knew that if I wanted to take my career to the next level, I needed to do the same.”
Last year, Landry finally made the decision to leave the paycheck, leave her firm, and focus on what she was passionate about full-time. She started doing even more modeling and opening her weekday calendar to opportunities within the fashion world, which has spiraled into other creative avenues. Six months ago, she became her boss by launching her apparel brand, Creative Webber Goods (CWG).
Landry started sharing her modeling photos and videos on social media platforms such as Instagram and TikTok. She also started creating her own content, which helped her build a following and gain recognition in the digital space. As her following grew, Landry began working with brands and companies to promote their products and services.
“I never expected social media to be such a big part of my modeling career,” Landry says. “But it has been a game-changer for me. It has allowed me to reach a larger audience and connect with people all over the world.”
Landry’s journey serves as a powerful reminder that success and fulfillment don’t always come from the most obvious paths. By pursuing her passions and finding ways to incorporate them into her professional and personal lives, Landry has built a thriving career that allows her to thrive creatively and financially.
“I think it’s important to be authentic and share your true self with your followers,” Landry explains. “People want to connect with someone they can relate to and who they feel like they know.”
Landry’s dedication to building her personal brand and connecting with her audience has paid off in many ways. As a versatile model, she has worked with a diverse range of local brands in Florida, including surf shops, bridal boutiques, and small boutiques. She has also collaborated with a vodka company and several restaurants, showcasing her willingness to embrace new opportunities and explore different industries.
One of her proudest achievements has been modeling for her own brand, CWG. Wearing and promoting a product that she has created herself is a truly special experience, and it’s clear that she takes great pride in this accomplishment.
Networking and cultivating relationships within her creative community have played a key role in her success. By remaining open to new experiences and leveraging her connections, she has built a thriving modeling career that is both rewarding and exciting.
“I feel incredibly grateful for all of the opportunities that have come my way,” Landry says. “It’s been a lot of hard work, but it’s also been so rewarding.”
In the fast-paced world of modeling and content creation, it can be easy to become complacent after achieving a certain level of success. However, for Landry, the pursuit of growth and improvement is a never-ending journey. As she explains, “I don’t ever want to become complacent. I always want to be learning and growing as a model and as a content creator.”
One of the things that make Landry stand apart from other models is her unique perspective on creativity. She views it as a crucial component of her work and believes that it is what distinguishes her from others in the industry. “I think creativity is what allows you to bring something new and fresh to the table. It’s what allows you to create something that hasn’t been seen before,” she explains.
Authenticity is also at the core of Landry’s approach to content creation. She emphasizes the importance of building genuine connections with her followers by sharing real parts of her life, even the not-so-perfect moments. “I always try to be real and authentic with my audience, sharing both the good and the bad. I want to build a community of people who feel like they know me and can relate to me,” she says.
Landry’s authenticity has certainly resonated with her audience, as she has cultivated a devoted fanbase and transformed her social media presence into a thriving business. Her success is a testament to the power of passion and hard work. As Landry notes, “When you’re passionate about something, you’re more likely to work harder and push yourself to be the best you can be. That’s what has helped me build my brand and grow my business.”
Of course, achieving success in the modeling and content creation industries is no easy feat. Landry has had to confront numerous challenges along the way, including learning to deal with criticism and negative comments. However, she maintains a positive outlook and uses these experiences as opportunities for growth and improvement.
Looking to the future, Landry is excited to continue expanding her brand and using her platform to make a positive impact on the world. With her unwavering dedication and infectious smile, there is no doubt that she will continue to shine in the fashion world and beyond.
