Arianna Ajtar, the visionary behind Mars the Label, has transformed her passion for fashion into a global sensation. From her English family home in 2016 to her debut at Miami Swim Week, Arianna’s journey is a testament to perseverance, creativity, and a relentless pursuit of excellence. This article delves into the pivotal moments, challenges, and inspirations that have shaped Mars the Label into the powerhouse it is today.
The Early Days and Key Milestones
Starting Mars the Label at the age of 19, Arianna Ajtar had no formal business background but possessed an unwavering passion for fashion. “The journey has been really special, even with the many ups & downs I encountered along the way,” she reflects. It took years of hard work and dedication to elevate the brand from a local British brand to a globally recognized name. Key moments, such as the brand’s expansion in the last three years, highlight the culmination of her efforts and the impact of strategic growth.
Inspiration Behind the Latest Collection
Mars the Label’s latest collection, showcased at Miami Swim Week, is a celebration of color, minimalism, and innovative design. “We split the showcase into three colour stories,” Arianna explains. The vibrant collection features standout pieces like ‘the teeny bikini’ and ‘the fishtail swim,’ while the monochromatic collection emphasizes sleek, minimalistic designs. The third segment focuses on unique print pieces, pushing boundaries by blending materials like swim fabric with lace, creating a lingerie-inspired aesthetic.
Behind-the-Scenes of Miami Swim Week
Preparing for Miami Swim Week was no small feat for Arianna and her team. “The most difficult challenge was definitely the preparation,” she admits. Traveling across the globe with an extensive collection required meticulous planning. Despite the stress and overpacking, Arianna credits her team’s support for the seamless execution of their vision on the runway.
Balancing British Sophistication with Wanderlust
Arianna’s designs reflect a unique blend of British sophistication and wanderlust, resonating with women worldwide. As an avid traveler, she draws inspiration from the diverse styles she encounters. “I take a lot of notes of what they’re wearing from cuts, colors, shapes,” she shares. This personal touch is what sets Mars the Label apart, offering a genuine connection between the designer and the consumer.
Promoting Confidence and Empowerment
Mars the Label is celebrated for its inclusive and body-positive approach to fashion. Arianna emphasizes that their inclusivity is organic and genuine. “Mars’ girls embody confidence, which comes in any size, shape, gender, race,” she notes. The brand’s designs not only accentuate natural beauty but also promote body positivity, making every customer feel empowered and confident.
Overcoming Challenges and Achieving Growth
Time management has been one of Arianna’s biggest challenges. Balancing collection launches and campaigns can be stressful, but she continuously strives to improve. Social media has played a crucial role in Mars the Label’s growth, helping to build a strong community of followers. “Social media is the brand,” she asserts, highlighting the importance of maintaining a close relationship with their audience.
Future Goals and Aspirations
Looking ahead, Arianna aims to expand Mars the Label’s global presence while staying true to their roots of quality craftsmanship and functional glamour. Innovation in sustainable fashion practices and pushing design boundaries are at the forefront of their goals. Ensuring high standards as the business scales involves rigorous quality control and close collaboration with manufacturing partners.
Fostering Inclusivity and Community
Inclusivity and community are core values for Mars the Label. “We celebrate diversity in our models, our designs, and our messaging,” Arianna states. Engaging with their community through social media, events, and collaborations helps create a welcoming space where everyone feels valued.
Advice for Aspiring Designers
Arianna’s advice to aspiring designers and entrepreneurs is to stay true to their vision and persevere through challenges. Building a brand requires time, dedication, and a supportive team. “Stay passionate about your craft and be open to evolving along the way,” she encourages.
The Unique Design Process
Arianna’s design process is highly personal, drawing inspiration from runway shows and real-world fashion observations. Her ability to blend runway trends with personal innovation has resulted in timeless pieces that resonate with their audience. “This swimsuit became one of our hero products and remains a best-seller even eight years later,” she proudly recalls.
Arianna Ajtar’s journey with Mars the Label is a remarkable story of passion, resilience, and innovation. As the brand continues to evolve and grow, it remains a beacon of inclusivity, empowerment, and high fashion, inspiring women around the world.
