Gigi Trends is a rapidly growing Instagram fashion and lifestyle account, with a fun, determined creator at its back to power its growth. We talked to Gigi herself recently who, as her IG bio tells us, is creating a “feminine style with a bit of an edge”.
Gigi shared with us how she came from a deep love for fashion from a very young age, to having thousands depend on her, and look to her for fashion inspiration today.
“My younger self would be amazed at that,” Gigi gushes. She also tells us what a pleasure it’s been, working with some of her favorite “big” brands, and how that has helped her career grow.
“I’ve had the opportunity to work with brands like Forever21, Fabletics, and so many more. Building genuine, long-term partnerships is really important to me, and I’m grateful to have the chance to do that with brands I genuinely love.”
Just from moments like that, it’s easy to see how Gigi comes across as a loving, grateful and humble individual, in spite of her collabs with major brands. Aside from her main social media account, Gigi Trends, Gigi has also been working with various fashion and lifestyle brands, generating content for them.
Gigi also works as a social media expert, not just for her own business, but for other clients, so naturally, she had some things to say about the importance of social media.
“Social media has been everything to my brand. I’ve loved fashion since a young age, and I’ve always been into art. My social media pages have really served as a way for me to let out that creativity and share it with the world. Social media has given me a career, an income, and an ability to connect with people all over the world.”
But for Gigi, social media, although powerful, is a means to realizing her dreams. “I’ve been interested in fashion & styling since I was five years old. I used to cut up old t-shirts and clothes that didn’t fit anymore, and make them something new.”
When she grew up a bit, she started following celebrities, and taking their styles into account, when designing her own. From there, creating her own social media was the obvious next step, and she did so in 2017, to share her creativity.
“Being creative to me means the ability to practice and work at my passions everyday. Some people keep their creativity to themselves and that’s great. Creativity is different for everyone. But for me, it’s important that I can use that creativity everyday and make a career out of it. It’s the thing that makes me feel truly fulfilled.”
Taking her inspiration from designers like Sally LaPointe, and her strength from music (Gigi loves bands like the Arctic Monkeys, Fleetwood Mac, or Lana del Rey), Gigi is set on conquering the fashion world. In the next couple of years, she sees herself running her own business, and perhaps even a thriving family life. And with her attitude, there’s no doubt she’ll do it.
“If you have the confidence in yourself to do it, you will do it.”
