A Fashion Legacy Evolves
In a dramatic shift for the world of high fashion, Donatella Versace steps down as creative director of the legendary Italian fashion house that bears her family’s name. After nearly three decades at the helm, Donatella will transition into the role of chief brand ambassador, passing the creative torch to Dario Vitale. Capri Holdings, Versace’s U.S.-based parent company, announced the leadership change, effective April 1.
Vitale, who previously served as design director at Miu Miu, will be tasked with shaping Versace’s next chapter. The 41-year-old designer expressed gratitude for the opportunity, acknowledging Donatella’s influence on the industry. Meanwhile, the 69-year-old fashion icon reassured fans that she would continue to be deeply connected to the brand her late brother, Gianni Versace, founded in 1978.
From Tragedy to Triumph: Donatella’s Impact
Donatella Versace was thrust into the creative director role following the tragic murder of Gianni Versace in 1997. Initially uncertain of her footing, she ultimately made the brand her own, embracing bold silhouettes, dazzling prints, and iconic red carpet moments that cemented Versace as a powerhouse of confidence and sensuality.
Her creative leadership saw unforgettable runway spectacles, including the 20th-anniversary tribute to Gianni, featuring a reunion of supermodels he helped define. She also orchestrated one of the most viral fashion moments of all time—Jennifer Lopez’s jungle dress comeback in 2020, a modernized version of the look that nearly broke the internet at the 2000 Grammys.
Despite facing self-doubt early in her tenure, Donatella transformed Versace into an emblem of power, luxury, and unapologetic glamour.
Industry Buzz: Is a Versace Sale on the Horizon?
The shake-up comes amid swirling speculation about a potential sale of Versace to the Prada Group. Capri Holdings acquired the brand in 2018 for €2 billion ($2.2 billion), but recent restructuring efforts have left many wondering if a major ownership change is on the horizon.
Miuccia Prada hinted at interest during Milan Fashion Week, fueling rumors that the hiring of a Miu Miu veteran could be a strategic move toward a deal. However, Capri Holdings has remained silent on the matter, choosing instead to focus on revitalizing Versace’s bold aesthetic and expanding its accessories market.
A Fashion Industry Farewell
Donatella’s transition was met with an outpouring of love and admiration from the fashion world. Designers like Fausto Puglisi (Roberto Cavalli) and Pierpaolo Piccioli (former Valentino creative director), along with thousands of fashion fans, shared heartfelt tributes.
On Instagram, Donatella posted a touching tribute to her brother and their legacy, featuring legendary Versace moments with Princess Diana, Naomi Campbell, Elton John, Lady Gaga, Madonna, Taylor Swift, and more. “I hope I’ve made you proud so far,” she wrote.
What’s Next for Versace?
John D. Idol, CEO of Versace, called the transition part of a “thoughtful succession plan”, praising Vitale’s creative leadership. While Donatella may be stepping away from day-to-day design, her influence will remain woven into the brand’s DNA.
“Versace is in my DNA and always in my heart,” she said in a statement. “It has been the greatest honor of my life to carry on my brother Gianni’s legacy.”
As the fashion world watches closely, one thing is certain—Versace is on the brink of a new era, and all eyes are on what comes next.
