The streets of Monaco have long served as the ultimate stage for speed, prestige, and sporting excellence. In 2026, that legacy entered a new era as Louis Vuitton stepped into the spotlight as the first-ever Title Partner of the FORMULA 1® LOUIS VUITTON GRAND PRIX DE MONACO™, further cementing its growing relationship with the pinnacle of motorsport.
The historic race weekend concluded with rising Formula 1 star Kimi Antonelli claiming victory and lifting the coveted Monaco Grand Prix trophy, presented in the iconic Louis Vuitton Trophy Trunk.
For Louis Vuitton, the moment represented more than a trophy presentation. It embodied a philosophy the Maison has championed for decades: “Victory Travels in Louis Vuitton.”
A Trophy Unveiled in Style
Before engines roared to life and the Monaco national anthem echoed across the circuit, the spotlight shifted briefly from the track to the starting grid.
House Ambassador Hoyeon unveiled the Grand Prix trophy by opening the custom-crafted Louis Vuitton Trophy Trunk before thousands of spectators and millions watching worldwide.
The South Korean actress embodied the House’s signature elegance in a blush pink satin dress paired with a brown Vanity Low Key bag and brown Romy flat ballerinas. She completed the look with pieces from Louis Vuitton Fine Jewelry, including Le Damier rings in yellow gold and Color Blossom earrings.
The ceremonial unveiling highlighted the growing integration between luxury fashion and Formula 1, a partnership that continues to reshape the global sporting landscape.
The Trophy Trunk That Celebrates Racing History
Created specifically to protect and showcase the Monaco Grand Prix trophy, the Louis Vuitton Trophy Trunk remained a centerpiece throughout the weekend.
From the starting grid presentation to the winner’s podium, the handcrafted trunk accompanied the race’s most significant moments.
This year’s edition introduced an entirely new design element: the Victory Patch.
Inspired by traditional travel labels that once adorned the trunks of world travelers, the patch serves as a permanent record of racing achievement. Each winner’s initials are engraved onto the patch, creating an evolving timeline of Monaco champions.
Following his breakthrough victory, Kimi Antonelli’s initials were added alongside those of 2025 Monaco winner Lando Norris, creating a physical representation of Formula 1’s ongoing history.
The subtle addition reinforces Louis Vuitton’s belief that every victory contributes to a larger legacy, one built over generations of competition, ambition, and excellence.
Louis Vuitton’s Expanding Presence in Formula 1
Throughout the race weekend, Louis Vuitton’s presence extended far beyond the trophy ceremony.
Trackside signage featured a specially designed creative signature that combined the iconic Louis Vuitton logo with dynamic speed-inspired effects, visually reflecting the energy and motion of Formula 1.
The partnership represents a significant evolution in the relationship between the French luxury house and motorsport.
Having previously partnered with the Automobile Club de Monaco from 2021 through 2024, Louis Vuitton officially joined Formula 1 as an Official Partner in 2025. In 2026, the Maison elevated its role even further by becoming Title Partner of the Monaco Grand Prix for the first time.
The move reflects Formula 1’s transformation into a global luxury and lifestyle platform where fashion, entertainment, hospitality, and sport increasingly intersect.
Celebrating Monaco Beyond the Circuit
To commemorate its unprecedented title partnership, Louis Vuitton expanded the celebration beyond racing by launching the first-ever Monaco edition of the Louis Vuitton City Guide.
Dedicated entirely to the Principality, the guide features approximately 200 destinations, experiences, and cultural highlights that define Monaco’s unique character.
Photographed through the lens of Célia Bernasconi and enriched with exclusive work from Pascal Aimar and Marie Deteneuille, the publication explores a city where tradition meets innovation, luxury meets authenticity, and the Mediterranean coastline meets dramatic mountain landscapes.
The guide serves as a fitting tribute to a destination that has captivated travelers, royalty, athletes, and luxury enthusiasts for generations.
A Legacy of Protecting Victory
For more than a century, Louis Vuitton has been entrusted with safeguarding the world’s most valuable possessions.
In recent decades, that responsibility has expanded to include some of the most prestigious trophies in global sport.
From the FIFA World Cup and the Rugby World Cup to the NBA Finals, Ballon d’Or, Australian Open, Paris Olympic Games, and Formula 1, Louis Vuitton has created bespoke trophy trunks that blend craftsmanship, heritage, and innovation.
The Monaco Grand Prix now occupies a special place within that tradition.
As Kimi Antonelli celebrated one of the most significant victories of his young career, the Louis Vuitton Trophy Trunk once again fulfilled its purpose, not simply protecting a trophy, but preserving a moment in sporting history.
In Monaco, where legends are made between the barriers and along the harbor, Louis Vuitton continues to prove that victory is not merely won.
It travels.
About Louis Vuitton
Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality and preserving biodiversity. Today, the House remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton. Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewelry, beauty and fragrance. These carefully created products are testament to Louis Vuitton’s commitment to fine craftsmanship.
About Formula 1®
Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.